BlessdBox by Nida Mahmood for Anokha Dhaaga
Designed by Nida Mahmood; a trailblazer in the fashion industry and created with pride by women self-help groups supported by Anokha Dhaaga - the flagship social impact initiative of Tata Power, enhancing livelihoods for community-based collectives, transforming the lives of 1500 women so far through 19 centres spread across 8 states of India. Rooted in rich Indian culture, this collection veers just enough towards contemporary design to cater to your modern sensibilities. We celebrate the cultural fabric of India - reimagining Indian tradition with blended design techniques using sustainably sourced cotton fabric. Fifty percent of the sales proceeds from this project go directly to the communities.
Nida’s reinterpretative design, inspired by floral Lucknowi Chikankari patterns manifests as a set of
These are stitched in cotton and canvas by Anokha Dhaaga women artisans in Jamshedpur and New Delhi.