About Us

About Us

Who we are

We take pride in inviting you to our market place for a cause and thank you for the aspirational boost offered to the collectives we work with.

Welcome to Anokha Dhaaga

Welcome to Anokha Dhaaga. It is a breath-taking world of exquisitely handcrafted products that come from locations scattered across 7 states of India. These products have been crafted by women collectives and artisans coming from marginalized backgrounds.

What we do What we do
What we do What we do

What we do

Community collectives and micro enterprises are an important part of our economy and produce sustainable, useful & thoughtful product lines for both – the regional economy & conscious consumers in wider markets. The Anokha Dhaaga platform aims at furthering income generation & livelihoods for community-led collectives. Our e-platform acts as a marketplace for our collectives supported under Anokha Dhaaga – the Corporate Social Responsibility initiative of Tata Power, championing women livelihoods & micro enterprises.

Our collectives at Anokha Dhaaga express the rich and diverse cultural heritage of our country through our products. Our collectives of artisans, women Self Help Groups and farmer groups find common ground in the threads they weave and the products they make. They help us preserve the fine traditions of the past while we work with them adapt to the trends of today.

Anokha Dhaga Collections


SHG-95 mask


Gulab saree

Women's Flare Kurti

Connect With Us

We also welcome your ideas, inputs, expertise, any other form of voluntary support that may help the upskilling & growth of our collectives, evolve market-relevant product lines, better the quality & viability of our business model and build further pride & livelihoods for our communities and partners

Write to us at anokhadhaaga@tatapower.com